”For the first time the product range gained recognition as the market leader and regularly started to win national and international awards for design“
Simon Williams, Publishing Manager, Rose Calendars
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Rose Calendars established in 1908 manufacture calendars of the highest quality in a range of formats suitable for any business to use as a promotional tool.
As the sole in-house designer from 1998 to 2020, I played a significant role in the company's development into the UK's leading business calendar manufacturer and publisher. My responsibilities included designing over 100 award-winning business calendars annually, developing digital and print marketing campaigns, and executing a comprehensive rebranding of the company's visual identity.During my tenure, Rose Calendars received numerous accolades, including multiple awards at the World Calendar Awards and the National Calendar Awards, highlighting our commitment to excellence in design and innovation. These achievements underscore the importance of design in building a powerful brand and maintaining a competitive edge in the market.
ROSE LOGO RE-DESIGN
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The old logo faced challenges due to its outdated design, which hindered scalability across various applications, particularly on calendars and at smaller sizes. The design brief was to create a timeless contemporary logo incorporating an image of a rose that would strengthen the brand identity and improve visual communication across all mediums.
Old logo
Here is an overview of my drawing process, demonstrating how I created a simplified, iconic rose image from a photograph using Adobe Illustrator CC.
The integration of a bold typeface with the newly designed Rose icon resulted in a distinctive logo that remains effective at smaller sizes and offers versatility across various media formats. To further position Rose Calendars as the UK's leading calendar manufacturer, we recommended rebranding from "Rose of Colchester Calendar" to "Rose Calendars."
All work produced while employed by Rose Calendars in collaboration with the marketing and publishing teams
Let's ELEVATE YOUR BRAND together
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