”The product was in need of improvement and the brand's profile was uninspiring. David made a substantial contribution with new ideas and by challenging preconceptions“
Simon Williams, Publishing Manager, Rose Calendars
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Rose Calendars manufactures calendars of the highest quality in a wide range of formats suitable for any business to use as a promotional tool.
The concept for the campaign centers around the phrases "The Big Picture" and "Get The Picture" and their connotations with imagery, brand promotion, and calendar advertising. The concept was further developed around the idea of positive word associations used in promoting the benefits of calendar advertising, crafted with bold typography and impressive images.
I spotted the opportunity of creating a distinctive range brochure within a generous A3 format, showcasing the new calendar designs on a much larger scale. The concept was also used for a direct mail-shot consisting of a printed wallet containing a set of eight A5 printed cards, highlighting calendar imagery and incorporating the slogan, "Get The Picture".
All work produced while employed by Rose Calendars in collaboration with publishing and marketing teams
LET'S GET CREATIVE
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