Body Hut Cosmetics
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Develop a new logo and brand identity for a skincare range.
Body Hut is dedicated to crafting body care products from natural vegan skin loving ingredients with a range of long lasting and unique scents that engage customers senses and boost people’s moods, leaving them with a lovely memory.
My challenge was to develop their existing wordmark into a more distinct and memorable logo that could be easily applied across all customer touch-points. After researching the business and products that Body Hut sold, I wanted to create something special that would really stand out in the crowded skincare marketplace.
I came up with the idea of incorporating a Y-shaped graphic element within the wordmark inspired by a fun image of a young woman with her arms outstretched in the shape of the letter Y. The graphic Y contrasts with the modern typography giving a softer more natural feel and conveys a sense of feeling, looking, and smelling good, which is at the core of Body Hut's brand values.
Further development of the identity includes a subtle sensory pallet inspired by the product range and a feel good tone of voice.
” David is a true professional and exceeded my expectations. He has an excellent eye for design and conception, he also really took the time and effort to work with me to understand the essence of MY business and the messages I wanted to express"
"Having an amazing logo and brand is the key to elevating Body Hut to the next level, I look forward to working with him on future projects and would highly recommend hIM”
KIM BOATENG, owner, BODY HUT
Let's create something extraordinary
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