”David made a substantial contribution with new ideas and by challenging preconceptions“
Simon Williams, Publishing Manager, Rose Calendars
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2019 creative marketing campaign for Rose Calendars
Rose Calendars manufacture calendars of the highest quality in a range of formats suitable for any business to use as a promotional tool. This 2019 campaign focuses on customer needs and product benefits.
The concept centres around the idea of visibility using the words “Be seen”; the front cover has the words die-cut, revealing an intriguing detail of a peacock’s feathers underneath. When the page is turned, the peacock is revealed in its full glory, displaying itself and becoming a dazzling visual analogy for “make your marketing message unmissable with calendar advertising.”
The campaign expands around the idea using the words “Be creative,” “Be everywhere,” “Be remembered,” and “Be opportunistic,” each one describing the advantages that calendar advertising can offer to a brand. The campaign was rolled out across sales brochures and direct mailshots.
All work produced while employed by Rose Calendars in collaboration with publishing and marketing teams
Crafting imaginative brands destined for commercial success
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